My opinion is based off of the interaction models that are a little/a lot more interesting and intuitive than those of facebook. Facebook doesn't organize friend groups very interestingly.
Drag and drop functionality of circles is pretty nice - i'm interested to see where google continues to go with the iphone/mobile app for google+. Last night I couldn't get to the app for it, today i can.
Can they keep it up?
only time will tell us.
I really like that it's integrated in with my gmail interface as well...
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